Bare bones and basic, which was pretty typical of websites at the time. It remained that way, with a few minor tweaks here and there, for the next nine years until 2005 brought a major makeover.
An improvement, to be sure, with a bit of added functionality. But still, it wasn’t quite right. For some time now we’ve talked about creating a website that more closely mirrors the experience customers have when visiting one of our stores, a website that’s more than just a place to buy stuff, a website that connects our far-flung fans to this special place and the work we do here.
Yesterday, our website looked like this:
Today, after months and months of hard work, we launched the new spoon.com.
We’re pretty excited about it, and we hope you’ll love the new site as much as we do. It’s filled with the same kinds of beautiful images you find in our catalog and on our blog, and we’ve streamlined navigation and improved functionality throughout the site. You’ll find new features, like the ability to comment on recipes, and handy links that will allow you to interact with us through our blog and Facebook. And, since we think of this new site as a dynamic space on the web, look for frequent updates and additions as the seasons change or as we release new products or discover new information we want to share with you.
Of course, with implementation of any new system, there are bound to be a few hiccups. We welcome your feedback and we hope you’ll let us know if you run into any of those hiccups, either by leaving a comment here, sending us an email at email@example.com or calling us at 888-735-6700.
Change is good. Happy browsing!