In 1996, three years before the dot com boom officially began, American Spoon launched spoon.com. It looked like this:
Bare bones and basic, which was pretty typical of websites at the time. It remained that way, with a few minor tweaks here and there, for the next nine years until 2005 brought a major makeover.
An improvement, to be sure, with a bit of added functionality. But still, it wasn’t quite right. For some time now we’ve talked about creating a website that more closely mirrors the experience customers have when visiting one of our stores, a website that’s more than just a place to buy stuff, a website that connects our far-flung fans to this special place and the work we do here.
Yesterday, our website looked like this:
Today, after months and months of hard work, we launched the new spoon.com.
We’re pretty excited about it, and we hope you’ll love the new site as much as we do. It’s filled with the same kinds of beautiful images you find in our catalog and on our blog, and we’ve streamlined navigation and improved functionality throughout the site. You’ll find new features, like the ability to comment on recipes, and handy links that will allow you to interact with us through our blog and Facebook. And, since we think of this new site as a dynamic space on the web, look for frequent updates and additions as the seasons change or as we release new products or discover new information we want to share with you.
Of course, with implementation of any new system, there are bound to be a few hiccups. We welcome your feedback and we hope you’ll let us know if you run into any of those hiccups, either by leaving a comment here, sending us an email at info@spoon.com or calling us at 888-735-6700.
Change is good. Happy browsing!
Tags: american spoon, new website, spoon.com
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I was on your website last week looking up a recipe and when I just went back to look it up again I was amazed by your beautiful new website! Love it! It is so convenient now to see all of the recipes on one page – inspired me to want to try others. The Blog is very interesting and the subject categories are great. Of course the imagery has captured how we feel about your products. We just stocked up on your Heirloom Tomato Preserves and the Early Glow Strawberry Preserves – delicious! Nice job.
Such an awesome new site. It’s very clean and wonderfully modern. I love how it puts the beauty of the product in the best possible focus. Great job!
Thanks for the positive feedback! We’re still ironing out some kinks, but overall we’re really pleased with the new site.
The site looks great! The minimalism with the fantastic photos looks really sophisticated. Those photos are making me hungry – I have a jar of marionberries around here somewhere…
I was just browsing for shops in the Petoskey area for a trip ths weekend when I ran into Spoon.com and I’ll admit this is one of the finest websites I’ve seen in a long time. You definitely hit the mark when you said you wanted it to feel as warm as your shop (which I plan to see on my visit). It’s beautiful, functional, and elegant. Spectacular job!
Can’t wait to try a little of everything!
Thanks for the compliment, Scott. Hope you enjoyed your visit to Petoskey and tasted some yummy things in our store!